Avon Products Inc. is inking a new kind of partnership that involves signing on a film series along with a new celebrity spokeswoman, simultaneously. Avon is leaving it up to the James Bond entertainment franchise and one of the newest Bond “It” girls, Gemma Arterton, to kick off what the company anticipates will be the biggest global fragrance launch of the year, Bond Girl 007.

Check out the press release.

Incredible news! Congratulations to our girl, who has been officially cast in Prince of Persia: The Sands of Time, opposite Jake Gyllenhaal! It is truly amazing to see her career grow and expand like this!

Jake Gyllenhaal and Gemma Arterton will star in Prince of Persia: The Sands of Time, Walt Disney Pictures and Jerry Bruckheimer Films’ adaptation of Ubisoft’s popular video game. Mike Newell is directing.

In the fantasy adventure, Gyllenhaal will play Dastan, a young prince in sixth century Persia who must join forces with Tamina (Arterton), a feisty and exotic princess, to prevent a villainous nobleman from possessing the Sands of Time, a gift from the gods that can reverse time and allow its possessor to rule the world.

Doug Miro & Carlo Bernard, Jordan Mechner and Boaz Yakin wrote the script, which is based on the many games created by Jordan Mechner.

Bruckheimer is producing, while Mike Stenson, Chad Oman and Patrick McCormick are exec producing.

Production is set to start in July.

Source: Hollywood Reporter

Gemma Arterton couldn’t stop giggling during her on-screen kiss with Daniel Craig.

The 22-year-old actress - who stars as Agent Fields in new James Bond movie Quantum of Solace - admits she was “immature” during the romantic scene.

She said: “I was giggling left, right and centre and being really immature. I vaguely remember him laughing politely at something stupid I said. I told my mother about the kiss and she was like, ‘Oh my God!’ ”

Gemma also said despite being one of the most talked about actresses of her generation, she isn’t interested in money or fame.

She added to InStyle magazine: “I am from a working class background, so I can’t get my head round spending hundreds of pounds on clothes. I went to a Louis Vuitton party in Paris recently. It was rather posh - I didn’t half feel like a piece of riffraff!”

Source: Monsters and Critics

Sexy Bond girl Gemma Arterton was taught how to milk a cow for her latest screen role.

Gemma, 22, plays MI6 agent Fields in Quantum of Solace and has already shot love scenes with 007 Daniel Craig.

But she needed farmyard skills to play Thomas Hardy’s milkmaid Tess of the D’Ubervilles in a BBC costume drama.

So she went for lessons at a farm near Berkeley, Gloucs, and learned milking techniques on goats.

Farmer Judy King said: “She was a very confident young lady, very down to earth. She just got on with it all. She brought a bit of glamour to the farm, but she’d have a future with livestock if she wasn’t in the movies.”

Source: The Sun

Actress Gemma Arterton has confessed she preferred her onscreen kiss with Daniel Craig than her clinch with Mackenzie Crook.

The 22-year-old shared a screen kiss with Crook during their new movie Three and Out - but the star reluctantly admits Craig has a better technique.

She says, “They can’t be compared. They’re very different scenes. One is tender and loving and the other is passionate.

“Asking me to choose which one I’d date is so unfair, that’s horrible. I’d rather go out with someone completely unknown and obscure.

“But Daniel’s probably more my type because Mackenzie’s quite nervous. He was lovely though and the scene was very romantic.

Arterton is currently shooting new Bond film Quantum of Solace with Craig.

Source: contactmusic.com

According to DailyMail.co.uk, Gemma has been landed the part of Princess Farah in Prince Of Persia: The Sands Of Time! Her character falls for a pauper prince in an Arabian Nights-style version of Romeo and Juliet. She reportedly beat the cream of Tinseltown talent to be handpicked by producer Jerry Bruckheimer. “I’m speechless! I’m thrilled beyond words. This is an absolutely golden opportunity.” She said.

Currently Orlando Bloom and Zac Efron are in the running for the role of the Prince.

We’ll keep waiting for a more official announcement soon.