Avon Products Inc. is inking a new kind of partnership that involves signing on a film series along with a new celebrity spokeswoman, simultaneously. Avon is leaving it up to the James Bond entertainment franchise and one of the newest Bond “It” girls, Gemma Arterton, to kick off what the company anticipates will be the biggest global fragrance launch of the year, Bond Girl 007.

Check out the press release.

Incredible news! Congratulations to our girl, who has been officially cast in Prince of Persia: The Sands of Time, opposite Jake Gyllenhaal! It is truly amazing to see her career grow and expand like this!

Jake Gyllenhaal and Gemma Arterton will star in Prince of Persia: The Sands of Time, Walt Disney Pictures and Jerry Bruckheimer Films’ adaptation of Ubisoft’s popular video game. Mike Newell is directing.

In the fantasy adventure, Gyllenhaal will play Dastan, a young prince in sixth century Persia who must join forces with Tamina (Arterton), a feisty and exotic princess, to prevent a villainous nobleman from possessing the Sands of Time, a gift from the gods that can reverse time and allow its possessor to rule the world.

Doug Miro & Carlo Bernard, Jordan Mechner and Boaz Yakin wrote the script, which is based on the many games created by Jordan Mechner.

Bruckheimer is producing, while Mike Stenson, Chad Oman and Patrick McCormick are exec producing.

Production is set to start in July.

Source: Hollywood Reporter

I have added a scan of Gemma from WWD Scoop back from March 2008. She was one of the featured “Girls of Spring”. While it’s not a major piece, Gemma news is quiet right now, so you will probably enjoy the read none the less.

GALLERY LINKS:
- Magazine Scans: WWD Scoop (US) - March 2008

A sequel to last year’s St. Trinian’s movie will be released in 2009. Ealing Studios described St. Trinian’s: The Legend of Fritton’s Gold as a cross between The Goonies and The Da Vinci Code.

Oliver Parker and Barnaby Thompson will again direct, while writers Piers Ashworth and Nick Martin will return to pen the script. Speaking at the Cannes Film Festival, Thompson said he hoped cast members Gemma Arterton, Russell Brand and Rupert Everett will also reprise their roles. He told Variety: “It would be good to get the old gang back in.”

The fifth instalment of the series was a box office success last year. Filming on the sequel is scheduled to begin next January.

Source: DigitalSpy.co.uk

Several new photos from the World Premiere of Three and Out were added to our gallery.

GALLERY LINKS:
- Public Events: World Charity Premiere of “Three and Out”

GALLERY LINKS:
- Tess of the D’Urbevilles: Behind The Scenes - May 2008 — Hans Matheson and Gemma Arterton film the scene where Alec and Tess first meet
- Magazines: Empire (UK) - June 2008, scanned by Lorna
- Magazines: Independent (UK) - April 23, 2008, scanned by Lorna
- Magazines: Sunday Telegraph - Stella supplement (UK) - April 27, 2008, scanned by Lorna
- Magazines: Mail On Sunday (UK) - May 11, 2008, scanned by Lorna