Welcome to Gemma Arterton Online, your best and oldest source for the english rose Gemma Arterton. We strive to provide you with news, photos, in-depth information, media, fun stuff and much more on our favorite British star! Gemma is most known for her roles in: St. Trinian's, Quantum of Solace, Prince of Persia and Clash of the Titans. Her upcoming films are Vita & Virginia, My Zoe and Summerland. If you have any questions, concerns or comments, then do not hesitate to get in touch with us. We hope you enjoy the site and come back often!

  M.   March 09, 2011

She’s regularly seen in the front row at fashion shows, and is courted by all the top designers. So it is surprising that Gemma Arterton’s campaign for G-Star Raw is her first.

But it has been worth the wait, as the actress, 25, looks every inch the star in behind-the-scenes photographs from the denim brand’s latest shoot.

Dressed in a tailored denim jacket, dark jeans and printed headscarf she cam be seen laughing with the director and crew on the Marseilles set.

Another shot shows her sitting alone in nothing but a soft pale blue shirt and sandals, while a third includes a crew member setting up in the background.

The images, released exclusively on Vogue.com this morning, have a movie set feel to them, thanks, in part, to having film and music video director Anton Corbijn behind the camera.

The crew chose a location just outside of Marseilles, France, which made for a dramatic backdrop. It appears they benefited from the Provençal climate, as every frame was flooded with sunlight.

A G-star spokesman explained why the brand was so thrilled to be working with Arterton.

‘Arterton’s meteoric rise in the industry mixed with her grounded approach mirrors G-Star’s philosophy of combining unexpected influences and contradictory elements – chic and RAW, streetwear and couture, denim and silk – to fresh effect,’ they said.

The former Bond Girl, who married husband Stefano Catelli last summer, joins world chess number one Magnus Carlsen in the label’s advertising campaign, and both attended its New York Fashion Week show last month.

In an interview with Vogue.com at the time, she said comfort, rather than style, was her main priority for the red carpet – but that shouldn’t be misinterpreted as not caring about fashion.

‘I’m really into fashion in my everyday life,” she revealed.

‘Red carpet dressing is different, because it is all about that one pretty dress and it’s often not very inventive. I have always wanted to wear a suit on the red carpet, but so far people have always talked me out of it. It’s the politics of red carpet dressing!

‘But one day I will. I just want to be comfortable, that’s the most important thing to me.’

By Tamara Abraham