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A few weeks ago Vice Magazine’s Style team headed to New York to attend the G-Star Autumn/Winter 2011 show at New York Fashion Week where they had the pleasure of meeting Gemma Arterton, their new ambassador.
Vice’s latest film fashion film gives viewers a unique look at G-Star’s Metropolitan Explorer inspired NY RAW Autumn/Winter 2011 show, featuring their high-end 3D denim collection, and includes backstage interviews with Gemma Arterton, Rosario Dawson and Jared Leto.
Vice Style discovered that Gemma Arterton’s assured, independent style and authentic femininity perfectly embody the modern G-Star woman and underscore the theme of RAW Elegance. Gemma told us: ‘I feel like a tough girl in a fancy frock sometimes, and I think G-Star is the same. I like the contradiction between glamour and durability. Sometimes people are shocked when they meet me because of this contradiction.’
Arterton’s new front-row friend, actress Rosario Dawson was excited to hear about Gemma’s appointment as the face of G-Star: ‘Awesome! I am a big fan of hers, I think she is wonderful and I have heard great things about her’.
The Front row also included Chris Hemsworth, Elsa Pataky, Jared Leto, Mena Suvari, Yaya DaCosta, Danny Flaherty, Kiko Mizuhara and Sofia Black D’Elia.
For more info check out this link : http://vicestyle.com/en/gstarraw/home