In an exclusive new interview, Gemma talks about fashion, modeling, shopping and how she manages to keep being so down-to-earth despite her huge success.

GALLERY LINK:
– Scans from 2011 > Be (France) – August 19, 2011

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Straight-talking, opinionated and smoking hot — just how we like our fashion icons. Ms Arterton explains how she became denim’s new pin-up.

GALLERY LINK:
– Scans from 2011 > InStyle (UK) – October 2011

Follow us: http://twitter.com/gemma_arterton

Gemma Arterton exclusively chats about having a to-die-for Sex and the City style wardrobe, her love of denim and wearing suits on the red carpet.

As an actress, Gemma said that one of the best parts of her job is getting glammed up for events – although she has a very daring approach as to what to wear on the red carpet.

‘For me I’ve taken a more relaxed view to publicity events. You can still wear something simple and cool, but sometimes it is good to get dressed up and put on your war paint. Read More

Gemma Arterton wears jeans every day. The stunning actress – who is once again the face of denim brand G-Star RAW, this time for the Spring/Summer 2012 collection – says she feels at her happiest when she’s in denim because she is both relaxed and stylish. In a new video for G-Star and Vice Style, Gemma said: ‘I do wear jeans every day. I’ve got every type of jean. I do like wearing dresses and things but I just feel a bit awkward. For me comfort is a big thing and it’s great that all these jeans and denim brands are doing well because, for me, it’s an easy way to dress and it’s stylish.’ As well as wearing lots of denim, Gemma also revealed how she doesn’t like to over-think her appearance before she goes out because that’s when it starts to go wrong. Giving her style sips, the ‘Tamara Drewe‘ star said: ‘Don’t over-think anything. When you go out at night, sometimes the best times your hair and make-up looks really great is when you haven’t made much of any effort. But when I start thinking about it, it never looks good, so try not to think about it.’ For more information on G-Star, go to http://www.g-star.com/en/.

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WWF has released a new short film, ‘Astonish Me‘, starring Bill Nighy and Gemma Arterton to showcase some of the new species that have recently been found around the globe.

Created by acclaimed writer Stephen Poliakoff and director Charles Sturridge ‘Astonish Me‘ showcases some of the incredible new species recently discovered around the world.

The 5 minute film which is now being shown in ODEON cinemas across the UK takes viewers on a journey showcasing some of the world’s lesser known or recently discovered species, from massive insects to colossal squid, a fish with a transparent head and birds and frogs of every colour.

A spokesperson for WWF said: “Astonish Me is a truly unique project which we hope will inspire a whole new generations of conservationists.”

GALLERY LINKS:
– Modeling > G-Star – Autumn-Winter 2011 Print Ads
– Astonish Me (2011) > Screencaptures, capped by my friend Annie

GALLERY LINKS:
– Modeling > Behind the Scenes for G-Star Autumn-Winter 2011 Campaign, capped by my friend Annie
– Modeling > G-Star – Autumn-Winter 2011 Print Ads

G-star RAW recently teamed up with Vice Style for their fourth collaborative film to celebrate G-Star’s ongoing relationship with Gemma Arterton, as she fronts the brand’s womenswear for a second season. In this installment, Kim Taylor-Bennett flies out to Berlin to meet the actress at G-star’s Bread & Butter show and chats to her on G-Star’s RAW Ferry 01—a tricked-out boat that looks more plush than anywhere any of the Vice Style staff live.

Between exclusive footage of renowned photographer Anton Corbijn shooting the campaign for G-Star’s new S/S 12 collection, Gemma discusses the brand and gives Kim some of her own personal style tips. As it happens, Gemma says the new campaign is, “Very much how I dress on a day to day basis”, reinforcing G-Star’s notion of Gemma as the perfect encapsulation of “modern, independent womanhood”.

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GALLERY LINK:
– Modeling > G-Star – Bread & Butter Berlin – Vice Style Interview, capped by my friend Roberta