
Follow @GArtertonOnline






Many thanks to Elena and Nicole.
GALLERY LINKS:
– Modeling: G-Star – Print Ads
– Scans: Glamour (Italy) – March 2011
Follow us: http://twitter.com/gemma_arterton
A few weeks ago Vice Magazine’s Style team headed to New York to attend the G-Star Autumn/Winter 2011 show at New York Fashion Week where they had the pleasure of meeting Gemma Arterton, their new ambassador.
Vice’s latest film fashion film gives viewers a unique look at G-Star’s Metropolitan Explorer inspired NY RAW Autumn/Winter 2011 show, featuring their high-end 3D denim collection, and includes backstage interviews with Gemma Arterton, Rosario Dawson and Jared Leto.
Vice Style discovered that Gemma Arterton’s assured, independent style and authentic femininity perfectly embody the modern G-Star woman and underscore the theme of RAW Elegance. Gemma told us: ‘I feel like a tough girl in a fancy frock sometimes, and I think G-Star is the same. I like the contradiction between glamour and durability. Sometimes people are shocked when they meet me because of this contradiction.’ Read More
![]() |
She’s regularly seen in the front row at fashion shows, and is courted by all the top designers. So it is surprising that Gemma Arterton’s campaign for G-Star Raw is her first.
But it has been worth the wait, as the actress, 25, looks every inch the star in behind-the-scenes photographs from the denim brand’s latest shoot.
Dressed in a tailored denim jacket, dark jeans and printed headscarf she cam be seen laughing with the director and crew on the Marseilles set. Read More


Many thanks to Lorna.
GALLERY LINK:
– Scans: Glamour (UK) – April 2011
Follow us: http://twitter.com/gemma_arterton
Gemma Arterton hasn’t got time to wear anything “fancy”.
The stunning British actress – who recently became the face of clothing label G-Star – says her style is quite simple and dresses in practical clothes to suit her busy lifestyle.
Speaking at the star-studded G-Star RAW party in London last month in an exclusive video for BANG Showbiz, Gemma said of her look: “For me it’s kind of simple really. I don’t really go for anything too embellished or fancy or frilly or girly and it has to be easy because I haven’t got time for anything that’s too difficult! Read More



GALLERY LINKS:
– Modeling: G-Star – Print Ads
– Scans: Radio Times (UK) – January 29-February 4, 2011, thanks to Lorna
– Clippings From 2011: Sunday Times Style (UK) – January 23, 2011, thanks to Lorna
Follow us: http://twitter.com/gemma_arterton