The House of Photography at the Deichtorhallen in Hamburg, Germany, provided the backdrop for the presentation of the 2014 ZEISS Art Calendar on 21 October 2013. Mary McCartney staged the calendar under the theme “Moments in the City.” The photographer with the big name and expressive imagery accompanied Hollywood stars Alec Baldwin and Gemma Arterton as they experienced very special moments in New York City. In Manhattan the protagonist from The Aviator, Getaway and Blue Jasmine (a Woody Allen production) and the actress from the James Bond flick Quantum of Solace and action film Hansel and Gretel wallowed in the magic of the metropolis and imbibed the charm of outstanding sites and locations.

In scenes that focus on the very special atmosphere of each individual location, Mary McCartney shows how the couple is bewitched by these fascinating surroundings: in the aura exuded by the Metropolitan Museum or at the top of the Empire State Building.

“The striking photographs by Mary McCartney enchant the viewer with their astounding clarity and discrete intensity. They make a strong impression in this fifth issue of our art calendar series,” says Jörg Nitschke, Head of Corporate Communications.

The ZEISS Art Calendar is devoted exclusively to the customers and friends of the company. It was for them, and them only, that it was created by the artist, only they will receive it as a limited edition – underscoring how highly the company values its customers and those special moments linking it with them.

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During the scene that was shot last Thursday (October 3rd), rue des Bonnetiers in Rouen, Martin (Fabrice Luchini) notices a broken vehicle, with smoke coming from the engine. Gemma tries to fix the problem and succeeds… and then a torrid kiss happens (between Gemma and the character played by Mel Raido)…

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BEING BETTY – A film by Lisa Eldridge starring Gemma Arterton

I really wanted to make a film with actress Gemma Arterton and had the idea to make a series called ‘Being Betty’ in which she plays three different characters all named Betty… Betty Page, Betty Blue and Betty Ford.

I had no idea if Gemma would like my concept but if you don’t ask you don’t get, so I gave it a go! Luckily for me Gemma LOVED the concept and really wanted to do it. Gemma for me is a classic British beauty. A great beauty with a gorgeously naughty streak, she has so much natural charm – girls adore her and men fancy the pants off her.

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Click on the image for the video

Be sure to visit the Love Takeover: Lisa Eldridge – Day 5 for more photos and infos on Gemma Being Betty project!